The Connection Journey® was a marketing campaign developed by Children’s Hospital Colorado. A family who had a child that would be going through a pediatric surgery was paired with a family whose child had previously had the same surgery. The purpose of the campaign was to provide peer support and educate families about certain pediatric surgeries performed at Children’s Colorado. Another goal was to promote the pediatric expertise of Children’s Colorado’s pediatric specialists.

My role: I worked as a digital content specialist for the Center for Children’s Surgery and wrote all the copy for a tonsillectomy surgery campaign, bariatric surgery campaign and for another campaign about a condition called cloaca. Two of the campaign landing pages are shown below.