The Connection Journey® was a marketing campaign developed by Children’s Hospital Colorado. The goal of the campaign was to promote the expertise of pediatric specialists by connecting a family with experience in getting care for their child at Children’s Hospital Colorado with a family who was planning to get care for their child. The family shared their experience and provided peer support to the new family.

My role: I worked as a digital content specialist for the Center for Children’s Surgery and wrote all the copy for a tonsillectomy surgery campaign, bariatric surgery campaign and for another campaign about a condition called cloaca. Two of the campaign landing pages are shown below.